With years of experience in the fashion industry, Australian fashion designer Kit Willow turns her attention to reshaping the future of fashion with the launch of her sustainably-led brand KITX. With a focus on ethical design and manufacturing processes, the socially-minded designer creates effortlessly wearable fashion pieces with a conscience. Each piece embodies the designer's own moral ethos and personal style - from her choice of sustainable materials to her signature use of drapery and bias cuts.

KITX’s arrival heralds a new wave of design – where sustainability is the core but not the aesthetic driver of luxury. The brand’s ethos is to create as minimal environmental impact as possible whilst offering unique pieces with wearable sensibility. Each piece is carefully constructed from consciously-sourced or recycled fabrics in ethical working conditions.

From fluid, languid shapes to sharp tailored pieces, her collection is for the woman who seeks outstanding investment pieces with quintessential Australian ease. The brand’s most notable offerings are floaty evening and casual dresses often finished with a series of signature asymmetric cuts and tiers. Willow’s ode to the Australian coastline is also reflected in her standout pieces of gauzy netted fabrications and unfinished hems.

Despite its relaxed appeal, KITX’s more tailored-with-a-twist staples, including jackets, coats, and shirts, are also a front-row favourite of those in the sartorial scene. The KITX woman is fresh-faced and effortlessly chic with a keen eye for detail, yet her most valuable accessory is her spirit of kindness and integrity. With such an ethical and transparent approach to design, it’s no wonder the brand is making waves both locally and internationally. THE ICONIC offers a carefully curated selection of the KITX’s most covetable pieces that will ensure you’re reaching for them time and time again.