Staple Superior

Based in Sydney, menswear label Staple Superior delivers wardrobe essentials that equip men with the basics they need for every day, effortless style. With a name derived from the extra-long staple cotton used throughout the range, Staple Superior take pride in their attention to detail from the superior hand feel to the strength of this luxurious cotton fabric.

Every Staple Superior menswear collection is focused on key styles and silhouettes that every man needs in his wardrobe. Whether your look is clean and casual or sharp and sophisticated, Staple Superior has what you need to achieve that effortlessly cool look. The brand’s denim jeans and signature cotton twill chino pants are made for all smart-casual occasions and style perfectly with the brand’s extensive collection of classic jersey tees and button up shirts which create a versatile base. Available in a range of colours from rich navy blues to sandy beige tones, Staple Superior embrace the versatility of a neutral palette that promises to remain on trend and masculine.

Staple Superior clothing is made for every season. You’ll find everything from windproof bomber jackets and smart oversize trench coats to printed board shorts and short sleeve party shirts. Whether you’re shopping for winter gear or updating your summer wardrobe, Staple Superior promises to keep your look fresh and up-to-date. For men who love accessorising, you’ll find the perfect menswear accessory for you including brightly printed bow ties and cosy knitted scarves in THE ICONIC’s Staple Superior collection. From crisp canvas sneakers to timeless slip-on loafers, Staple Superior speaks to men that know how to kick back and relax while maintaining a look that never compromises on style.

Whether you’re doing a complete wardrobe makeover or simply restocking your essentials, look to THE ICONIC for their handpicked range of Staple Superior men’s products. Offering unprecedented quality at affordable prices, every man can master the art of casual dressing.